Are you aware of the Google Penguin? It is a collection of algorithms that update and refresh the data for Google search engine. This is done to increase the value of search results for the users i.e. to provide users with relevant content.
Google first launched Penguin in April 2012. The main motive of Google penguin is to create SEO friendly environment and keep the search engine spam away from the users.
Google’s Penguin Update
Recently, Google has confirmed the release of an update of Penguin. In case if you haven’t noticed, every time when Google updates its algorithms, there is a tremendous buzz in the internet marketing world.
The latest update of penguin 3.0 involved an update of the penguin protocol. If your rankings didn’t increase or drop after that, then you should check again after some time. Usually, the roll outs take place in a few weeks globally.
You don’t need to worry about when the next Google penguin update will be; instead you need to understand how it will affect your website.
If your site has spammy content then Penguin is definitely going to hit your site. If you are creating a website and you don’t want it to get affected by Penguin then you should follow Google’s Webmaster Guidelines.
Here are some tips that will prevent your website to get affected by Google’s penguin update:
a) We all know that every penguin update consists of a data refresh that finds out if you have been using black hat SEO techniques. So, it’s better to avoid using those techniques and avoid spammy content on your site to prevent the ranking of website.
b) Every time a penguin update rolls out, millions of web pages are removed from the search rankings. If this has happened with you, then don’t worry, just cleanse your site and get rid of the spammy content before the next update (Penguin 4) rolls out, which will probably release till the end of 2015.
c) It is not wrong to say that once the spammy links are removed from your website, it will not be affected by the penguin update anymore.
Gary Illyes, a Google Web marketer Trends Analyst, has posted on Twitter that he expects the release to be within 2015. If we talk about what can be expected from this update, it would probably be a real time model i.e. the update will hit the web pages instantly.
This time the goal is to create real-time penguin. This means when Google discovers that a web page link is removed, the Penguin algorithm will process it instantly, and your position on the search engine results will change quickly. You also might end up receiving a Penguin penalty quickly.
A lot of businesses have been waiting an entire year for this new data refresh. If you are one of them, then a little bit more patience is what you need and the ranking of your site will surely be revaluated depending upon the type of SEO efforts that you have put in on your website. If all your links are generated by organic methods, you could see a lift in search positions.