PTC Recruiting is an award winning recruitment agency based in Canada, delivering reliable consultancy service to the clients and candidates. However, what the client had in hand was an out dated, non-functional website with fragmented technology framework and performance issues.
The client was looking for a reliable partner to develop a responsive website in a new best-in-class CMS and found the right match in iMark Digital Solutions. Our team of experienced website developers understood his needs and created a new, custom- designed website to nurture its pool of applicants as well as organizations looking to fill open positions and improve visitor conversion numbers.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
An outdated brand presence was hampering PTC’s ability to position itself as a true industry leader. The client's objective was to develop a responsive website that would support multiple locations (Greater Toronto and Halifax) and improve the performance while increasing visits, sales and engagement.
To design an easy way for customers to plan their visit to the market and find vendors on the location
To create a smooth, easy-to use registration process for recruitment website.
To integrate basic forms throughout the responsive site to capture enquiries.
To improve organic SEO search results and boost overall conversion.
To ensure the website can be easily used on all devices, from smartphones to PCs.
To incorporate ‘click to call’ functionality and links to the company social media pages.
iMark’s research specified an opportunity for brand supportive design and an improved user experience. A mobile-first design, high-end functionalities and user funnel nurturing were key strategies for generating substantial growth. We developed a slick, mobile-first responsive website that emphasizes the PTC’s long-standing position as Canada's leading recruitment consultancy firm in the digital industry.
The new site leveraged Wordpress CMS for multi-location support and easy-to-use, scalable site management. We carefully integrated the lead generation opportunities throughout the design. Each section was clearly defined, and the user-journey had been refined and mapped extensively resulting in a beautiful and user-friendly website that stands with the recruitment firm, head and shoulders above the competition.
iMark Digital solutions delivered a visually engaging and stylistically appealing user experience. The new website creates a professional yet soothing first impression. In terms of functionality, PTC now has a responsive site which provides users a constantly satisfying experience, while creating intuitive navigation points and user-journeys.
+400% Mobile Engagement
Revenue is up 68%
7 million Sessions, up 26%
2 million Users, up 21%
20% less CPA
"It’s been a true pleasure working with iMark Digital Solutions. They’ve been very supportive from day 1, and have gone out of their way to meet our objectives especially creating an intuitive online presence aligned with our design and brand needs."
J Rob M, President and General Manager
About the Client
PTC Recruiting is a top specialist recruitment agency, providing high quality and cost-effective recruitment solutions for Accounting & Finance and HR job market. Having quickly gained a reputation for excellent candidate and client care, we established our expertise in recruiting high quality personnel on a permanent or temporary basis.
About iMark Digital Solutions
iMark Digital Solutions is a boutique digital marketing agency offering a range of web and mobile development services. We take a comprehensive approach to web development starting from coding and mark-up to web design and content.