Icons Mind is a popular online icon store, dedicated to creating high quality SVG icons for iOS tab bars, toolbars, Android, Windows Mobile, websites and more. Despite a gamut of creativity and expertise, the client had no company website and thus was losing a lot of potential business opportunities. Time for a brand presence!
Icons Mind placed a lot of trust in iMark digital Solutions to develop their first website and showcase their award-winning work to the world. We worked closely with their marketing department to improve the usability of their design and build out an innovative site, complete with extensive, high end functionalities.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
To create a functional navigation structure for the mobile users.
To provide clear calls to action and resources to access key information.
To provide an open-source, easy-to-use CMS to control the website content.
To include an email subscription form to increase the email marketing database and capture lead details.
To allow for administration of programs, the sessions within the programs, all downloadable resources and website members.
To address the responsive usability, as a larger number of their visitors will be accessing the website through mobile devices.
iMark’s team of experienced developers was brought onboard to develop a professional website for Icons Mind and to create their brand presence online. From the outset, we knew, we wanted to provide a responsive design to the website as their target market would likely be searching for their icons on a mobile device.
Our UX designers worked diligently with our development team, directly supervising the implementation of the interactions and designs. We created a custom design that showcased the company’s size and competences with a clean, fresh and modern look. We also integrated a WordPress CMS into the site to help the client easily manage his website and upload new icons.
The website was built on the Bootstrap framework, incorporating the latest CSS3 and HTML5 technologies. Onsite payment was leveraged to ensure the shopping experience was secure, intuitive and seamless, with attention paid to the way in which users search for the icons.Site features include WordPress CMS implementation for easy and secure content management, secured shopping, a interactive portfolios, multiple language support, onsite contact and search forms for lead generation and many more.
The end result is a powerful and beautiful business website as it facilitates the client with a strong reporting functionality and an online customer management solution. Results for the first six months have exceeded expectations.
9 million Pageviews, up 73%
93 Pages/Session, up 48%
32% Bounce Rate, down 17%
73% Organic Sessions Up
20% less CPA
“I am really happy with your service, it is exceptional! iMark digital Solutions is just great - they are very professional and their web development knowledge is incredible - I am impressed. Thank you for your patience and your great job.”
Anabella Vassaux, Manager
About the Client
Icons Mind has range of unique and visually pleasing iOS 7 and iOS 8 icons to bring Android personalization to the next level. We create SVG icons for Android, Windows Mobile, websites and more. The company is passionate about their work and delivers custom orders to further improve customer experience.
About iMark Digital Solutions
iMark Digital Solutions is a full digital marketing agency offering a range of web and mobile development services. We take a comprehensive approach to web development starting from coding and mark-up to web design and content.