Opertray Division

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A leader in online sales of engagement rings and GIA certified diamonds, we custom build the engagement ring of your dreams. Manufacturing the finest jewellery for over 30 years!

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%


To avoid over-targeting existing visitors.


A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.


We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.09% CTR

20% less CPA

272% ROI

From The Client

“The results I have experienced using the backlink techniques have been surprising as well as exciting to me! I never really find it evident that how backlink differs in ranking improvements as I recently got this initial package pointing to my website. But 3 weeks later since the first link was placed, I was seeing in my analytics account 162% increase in traffic coming from Google Search! And, I dint require any other backlinking methods, so it could not be easier than this!”

“Yoni Rendler”


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